Posted on October 17, 2022What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media? Platform Creative Brand Media Post navigationPrevious post: You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?Next post: You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?