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What is the best practice for using website pop-ups in a user-friendly way?

  • The pop-up should appear in at least three different locations on a page to cater to all buyer personas.
  • The pop-up should take up as much space on the page as possible so that users can easily see it.
  • The pop-up should take up a reasonable amount of space on the screen and not prevent users from accessing content.
  • There are no user-friendly ways to use pop-ups and they should be avoided entirely.