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What is a technical SEO specification?

  • A document used during a website migration which captures SEO elements that need to be changed or transferred to the new site.
  • A list of technical SEO issues on a website that need to be resolved, which are gathered during a technical SEO audit.
  • A comprehensive definition list of technical SEO terms to use when communicating with stakeholders.
  • A spreadsheet used during a technical SEO audit which keeps track of metadata on the site