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What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Google AdWords Mobile Advertising Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Answer

  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  • Many in traditional retail are not mobile users.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They don’t use AdWords.

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