Google AdWords Mobile Advertising Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
- They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
- Many in traditional retail are not mobile users.
- No one has figured a way to “see” mobile’s contribution yet.
- They don’t use AdWords.