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What is a buyer persona?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What is a buyer persona?

Answer

  • A semi-fictional representation of your ideal customer based on data.
  • The demographic information of a particular sales prospect.
  • A categorization of leads that indicates how “sales ready” they are.
  • A story that describes your sales process from the buyer’s point of view.
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