Posted on May 4, 2023Toby is adding video to his client’s campaign plan because he recognizes that video is most effective in meeting which goal? Driving purchase and building loyalty Building brand awareness and driving purchase Driving consideration and purchase Building brand awareness and driving consideration Post navigationPrevious post: HealthyByte wants to engage “healthy lifestyle” customers. They’ve determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?Next post: Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?