Posted on November 18, 2022To measure the full value of your action campaigns, what two conversion types should you capture in your reporting? Cross-platform and last click Cross-platform and view-based Mono-platform and view-based Mono-platform and last click Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?Next post: How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
