Posted on May 12, 2023To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use? You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. Post navigationPrevious post: After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?Next post: What platform uses event-based data instead of session-based data?
