Posted on October 22, 2022The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction? Advertiser A wins and pays $1.04 Advertiser C wins and pays $1.11 Advertiser C wins and pays $1.05 Advertiser B wins and pays $1.11 Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: For which scenario(s) should an advertiser consider optimization?Next post: For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?
