Posted on October 22, 2022The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction? Advertiser B wins and pays $1.19 Advertiser C wins and pays $1.19 Advertiser C wins and pays $1.15 Advertiser B wins and pays $1.14 Post navigationPrevious post: True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.Next post: At which point during the campaign management timeline should an advertiser establish KPIs?
