Posted on October 22, 2022The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction? Advertiser B wins and pays $1.19 Advertiser C wins and pays $1.19 Advertiser C wins and pays $1.15 Advertiser B wins and pays $1.14 Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.Next post: At which point during the campaign management timeline should an advertiser establish KPIs?
