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Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

  • Make use of the expanded daily update frequency
  • Stay focused on certain keywords
  • Receive information on general trends
  • Apply recommendations across multiple layers of his advertising strategy


  • Receive daily updates on average position
  • Receive tailor-made auction insights
  • Easily prioritize across the different optimization opportunities
  • Receive information on general trends