Posted on October 1, 2022Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal? In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences Post navigationPrevious post: Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?Next post: Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?