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Scenario: Solutions Partner Sofia wants to include a link to a HubSpot Academy lesson in her solution demo follow-up email. According to this course, what best practices should she use to include this content in her email? Select all that apply.

  • Provide context for the link with the Tell-Show-Tell framework
  • Provide descriptive text for the link
  • Provide context for the link with the Point-and-Click framework
  • Use bullet points to organize and visually break up the content

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