Category: HubSpot Sales Hub Implementation Exam Answer

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Which of the following statements is false?

  • Sales Hub includes built-in ABM features, while traditional CRM systems include ABM features as an added-on charge.
  • Most ABM solutions thwart easy coordination between marketing and sales, but Sales Hub’s ABM functionality enables teams to deliver cohesive and personalized buying experiences.
  • Sales Hub brings all sales teams’ needs together in one, easy-to-use, central system of record.
  • Sales Hub focuses only on architecting the manager’s user experience

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Which of the following best describes the Sales Hub’s relationship to the flywheel?

  • Sales Hub can help alleviate friction internally and for prospects and customers. It plays a vital role in all stages of the flywheel model (identify, explore, connect, and advise).
  • Sales Hub is a kind of flywheel. The flywheel is a metaphor used to talk about the Sales Hub.
  • The HubSpot CRM is simply a flywheel that’s incredibly energy-efficient. When you add force to it and remove friction, it spins faster and faster.
  • None of the above.

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Which of the following statements about ABM is NOT true?

  • It is a growth strategy in which marketing and sales work together to create personalized buying experiences
  • If prospects are focused on selling high value B2B products or services to a finite number of good-fit buyers, they should consider an ABM strategy
  • If prospects are focused on selling B2C products with single-person buying committees, they should consider an ABM strategy
  • In recent years, more and more B2B companies have moved towards adopting ABM

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Which of the following is a potential business challenge encountered by Sales leaders?

  • Gathering together forecasts from different, unintegrated systems
  • Pestering sales operations people about entering data or new fields into the system
  • Having to continuously badger salespeople to manually enter data
  • Having to scramble for the right data for meetings with their senior executives
  • All of the above

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Which of the following statements is true?

  • Legacy CRMs can be difficult for salespeople to use
  • Legacy CRMs are always easier to customize than Sales Hub
  • Sales Hub stitches together expensive point solutions that are difficult to use and maintain
  • Sales Hub aims to satisfy everyone on your team, except Sales Ops analysts

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True or False? By educating your prospects early in the sales process, you’re making sure all stakeholders have the same understanding of Sales Hub, you’re setting the stage for your firm’s Sales Hub demo, and you’re differentiating Sales Hub and your consulting service from the competition.

  • True
  • False

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