Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]
- Online campaigns generate clicks, whereas other channels generate exposure.
- Google Ads budgets can only be set once annually and require a fixed commitment.
- Budgets cannot be applied to online campaigns due to constant changes in traffic.
- Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.