Posted on October 16, 2022Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media? Creative Media Brand Platform Post navigationPrevious post: You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?Next post: What type of asset is not accepted for an app campaign?