Posted on November 18, 2022Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use? You’d use masthead ads and non-skippable in-stream ads. You’d use masthead ads and bumper ads. You’d use skippable in-stream ads and bumper ads. You’d use skippable in-stream ads and non-skippable in-stream ads. Post navigationPrevious post: You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?Next post: Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?