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Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

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Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

Answer

  • It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
  • It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  • It can be set up in AdWords in a few steps.
  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
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