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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Google AdWords Mobile Advertising Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Answer

  • Get new users who most likely complete in-app actions.
  • Google Play Store optimization
  • Target cost per install (tCPI)
  • Get new users for her app.

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