Posted on September 7, 2023A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign? Brand awareness and reach Product and brand consideration Website traffic Local store visits and promotions The correct answer is: Local store visits and promotions. Post navigationPrevious post: A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?Next post: A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?