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In comparison to the traditional platform consulting playbook, the approach recommended by HubSpot is to focus on:

  • Focus on how, where, and when an app is used in a business process, rather than the raw number of apps
  • Focus on how ingrained an app is in the business’ operations, and how much it would cost to move to a different system
  • Focus on identifying each app’s potential to meet more than one need for a company
  • All of the above