Posted on November 17, 2022If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use? You should use core performance metrics. You should use forecasting reach of your YouTube campaign alongside print ads. You should use viewability with Active View. You should use Brand Lift. Post navigationPrevious post: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?Next post: Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?