Posted on November 18, 2022If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use? You should use Reach Planner. You should use core performance metrics. . You should use Brand Lift. You should use Viewability with Active View. Post navigationPrevious post: To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?Next post: You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
