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If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

  • Let multiple people be the focus so viewers stay engaged.
  • Focus on people so that you humanize the story.
  • Focus on the product and let people take a secondary role.
  • Emphasize people in order to get potential customers to notice your brand or product.