Posted on October 17, 2022If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention? Keep visuals low-contrast to avoid overwhelming viewers. Use engaging pacing and tight framing. Set up scenes to be zoomed out so viewers can see all story elements. Build suspense with a slow pace to start. Post navigationPrevious post: You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?Next post: You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?