Posted on October 17, 2022If you want to improve performance of video campaigns, what approach should you take with creative? Avoid humor as it’s more subjective. Keep the value proposition and use case precise. Focus on audio and supers to reinforce your message. Feature products in only the first and last five seconds. Post navigationPrevious post: You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?Next post: You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?