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If there are significant traffic abnormalities post-migration, which of the following is true?

  • If the issues affecting a site are widespread, it’s possible that UX issues went undiagnosed in the pre-migration process
  • If the issues affecting a site are widespread, it’s possible that new UX issues were created post-migration unintentionally
  • If conversion rates drop while bounce and exit rates go up, your users have likely not yet visited the new site
  • If conversion rates drop while bounce and exit rates go up, your users have likely blacklisted your site
  • A and B are most likely to be true, but you won’t know until you’ve investigated
  • C and D are most likely to be true, but you won’t know until you’ve investigated

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