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True or False: You just attended a trade show and have a list of email addresses that you’ve imported into HubSpot. These new contacts are considered to be from an offline source, and therefore, cannot be tracked in Sources.

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True or False: You just attended a trade show and have a list of email addresses that you’ve imported into HubSpot. These new contacts are considered to be from an offline source, and therefore, cannot be tracked in Sources.

Answer

  • TRUE
  • FALSE
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The Sources tool is used to do which of the following?

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The Sources tool is used to do which of the following?

Answer

  • Identify the conversion data for Marketing Qualified Leads
  • Identify key channels that are generating traffic and evaluate conversion metrics for these channels to assess how well you produce visitors, contacts, and customers
  • Identify the best way to nurture visitors, contacts, and customers
  • Identify the last touch sources for your visits, contacts, and customers
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Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic?

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Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic?

Answer

  • Decrease in referral links
  • Decrease in blogging
  • Referrer penalized by Google
  • Broken links to pages
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Your boss asks you to come up with projections for overall traffic to your site for the next 90 days. What best practice should you use first to create these projections?

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Your boss asks you to come up with projections for overall traffic to your site for the next 90 days. What best practice should you use first to create these projections?

Answer

  • Calculate key results
  • Check progress
  • Identify key metrics
  • Establish benchmarks
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True or False: Only HubSpot users can be emailed a Sources report.

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True or False: Only HubSpot users can be emailed a Sources report.

Answer

  • True – But only if the person has used the Sources tool before
  • False – The Sources report can be emailed to anyone
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The Sources tool provides conversion metrics for all of the following EXCEPT:

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The Sources tool provides conversion metrics for all of the following EXCEPT:

Answer

  • MQL-to-customer conversion rate
  • Contact-to-customer conversion rate
  • Visit-to-customer conversion rate
  • Visits-to-contact conversion rate
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The HubSpot Smart Goal tool provides which types of benchmark data?

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The HubSpot Smart Goal tool provides which types of benchmark data?

Answer

  • Your last month’s historical metrics as well as the top 35% and median conversion rates for your company size
  • Your last month’s historical metrics as well as the top 35% and median conversion rates for your competitors
  • Your last month’s historical metrics as well as the top 35% and median conversion rates of HubSpot customers
  • Your last month’s historical metrics as well as the top 35% and median conversion rates for your industry
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True or False: Buyer personas are representations of your ideal customer. They are essentially your target markets. They typically depend on specific tools and technology that the persona is using and are based on your specific real-life customers.

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True or False: Buyer personas are representations of your ideal customer. They are essentially your target markets. They typically depend on specific tools and technology that the persona is using and are based on your specific real-life customers.

Answer

  • TRUE
  • FALSE
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Which of the followin is an example of a SMART social media goal?

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Which of the followin is an example of a SMART social media goal?

Answer

  • Gain more customers from LinkedIn
  • Grow contacts from social media from 150 to 200 by next month
  • Change visits from Twitter by 10% next quarter
  • Increase visits from Facebook by 10% from 1,000 to 1,100 by May 31 of next year
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You notice a tweet that reads, “Very displeased with @FifthSeason’s Family Hiking Package. I will NEVER book travel through them again.” What should your response be?

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You notice a tweet that reads, “Very displeased with @FifthSeason’s Family Hiking Package. I will NEVER book travel through them again.” What should your response be?

Answer

  • Hi @Amy4Adventure Sorry to hear that. Is there anything we can do to remedy your experience? If so please gives us a call
  • Hi @Amy4Adventure We did our best to make you happy and we’re sorry that it didn’t work out
  • Hi @Amy4Adventure We’re sorry to hear that you had a bad experience!
  • Hi @Amy4Adventure Thank you for your feedback and we’re sad to lose you as a customer
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