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All of the following are examples of possible Sources reports EXCEPT:

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All of the following are examples of possible Sources reports EXCEPT:

Answer

  • Monthly contacts from email marketing from the last 6 months to date
  • Number of monthly shares on social media
  • Weekly customers by referrals this year to date
  • Daily visits by direct traffic this week
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Which form field should you add in order to segment your two buyer personas, Business Beth and Adventurous Amy?

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Which form field should you add in order to segment your two buyer personas, Business Beth and Adventurous Amy?

Answer

  • Which best describes your role at work?
  • How would you describe yourself?
  • Where do you vacation?
  • What is the size of your company?
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Your co-worker Tom created a landing page for your company’s latest content offer, “A Guide to the Thirty Best Public Parks in the World”. Tom asked you if he can use an inline thank you message rather than a thank you page to save time. How would you respond to Tom?

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Your co-worker Tom created a landing page for your company’s latest content offer, “A Guide to the Thirty Best Public Parks in the World”. Tom asked you if he can use an inline thank you message rather than a thank you page to save time. How would you respond to Tom?

Answer

  • That’s a good idea – an inline thank you message is just as effective as a thank you page
  • That’s a good idea – while an inline thank you message doesn’t work for Decision stage offers, it’s just as effective as a thank you page for Awareness stage offers
  • That’s a bad idea – since it’s a downloadable offer, the only way to deliver the guide is with a thank you page
  • That’s a bad idea – we won’t be able to re-engage our new lead and move them further into the Buyer’s Journey
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All of the following methods can be used to add a contact to HubSpot’s Contact database EXCEPT:

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All of the following methods can be used to add a contact to HubSpot’s Contact database EXCEPT:

Answer

  • Putting a HubSpot form on a non-HubSpot hosted page
  • Importing a spreadsheet
  • The HubSpot Web Browser extension

Adding them manually

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Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specifically, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

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Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specifically, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

Answer

  • Yes – HubSpot allows you to build custom contact properties to track such information
  • No – You would have to use a CRM like Salesforce to track customer information
  • Yes – However, you would have to get a developer to engineer a solution
  • Yes – Custom contact information can be tracked in an already-existing catch-all field on each contact record called “Notes”
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Ron is surprised to find two contact records for the same lead in HubSpot. What should Ron do to fix this issue?

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Ron is surprised to find two contact records for the same lead in HubSpot. What should Ron do to fix this issue?

Answer

  • Delete the newer of the two contact records
  • Export the information, combine the information and import it as a net new contact
  • Go to the individual contact record and select the option to “Merge” the two contact records
  • Email the contact and ask them which is the more accurate profile
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All of the following are places you can use a personalization token in an email EXCEPT:

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All of the following are places you can use a personalization token in an email EXCEPT:

Answer

  • Email copy
  • Email settings
  • From email address
  • Subject line
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You want to organize the topics that you’re blogging about, to ensure that your blog stays focused. All of the following are possible ways to sort through your blog topics within the Blogging tool EXCEPT:

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You want to organize the topics that you’re blogging about, to ensure that your blog stays focused. All of the following are possible ways to sort through your blog topics within the Blogging tool EXCEPT:

Answer

  • Sorting by the active and inactive topics
  • Sorting by the number of live posts associated with a topic
  • Sorting by the topics associated with individual blog authors
  • Sorting by the date that a topic was last used
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You are creating a social media style guide to share with the new hires on the team. This style guide will be used across all channels. To ensure consistency in your brand’s content, all of the following criteria should be included in the style guide EXCEPT:

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You are creating a social media style guide to share with the new hires on the team. This style guide will be used across all channels. To ensure consistency in your brand’s content, all of the following criteria should be included in the style guide EXCEPT:

Answer

  • Message voice and tone
  • Guidelines for including links
  • Guidelines for hashtag use
  • Publishing times for messages across channels
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Your co-worker April just made a new Fifth Season promotional video and is now trying to increase the number of views its getting. Should you feature this video on the landing page that you’re building out for your new ebook?

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Your co-worker April just made a new Fifth Season promotional video and is now trying to increase the number of views its getting. Should you feature this video on the landing page that you’re building out for your new ebook?

Answer

  • Yes – it’s an easy way to increase the visibility of the video
  • Yes – it’s a good way to build trust in your company, which will encourage people to download the ebook
  • No – videos are too large and slow down the loading time of your landing page
  • No – the visuals on your landing page need to relate directly to the ebook
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