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Which statement best describes what a buyer persona is?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which statement best describes what a buyer persona is?

Answer

  • A semi-fictional representation of your ideal customer.
  • A report that combines the items that an average buyer purchases in a year.
  • A simple description of demographic characteristics of people you’d like to target.
  • The most recent lead that converted into a paying customer.
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Which of the following statements best describes the goal of a journey map?

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Which of the following statements best describes the goal of a journey map?

Answer

  • To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
  • To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
  • To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
  • To understand the steps the user goes through while working with a competitor to find areas of weakness.
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Which of the following items could be included on your website wish list?

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Which of the following items could be included on your website wish list?

Answer

  • Specific on-page elements
  • Website sections and pages
  • CRM integration details
  • Browser compatibility requirements
  • Quoting calculator
  • They all could be included on the website wish list
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Why is it important to have an integrated tool stack that pulls all user data into one centralized place?

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Why is it important to have an integrated tool stack that pulls all user data into one centralized place?

Answer

  • With an integrated system, your team can use the centralized data to trigger new actions to drive results faster.
  • Integrating your tools improves security because your team doesn’t need to manage as many login passwords.
  • Having all your data in one place decreases your costs by reducing the number of servers needed to store data.
  • It’s not important to have an integrated tool stack.
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How should you evaluate tools for your Growth-Driven Design tool stack?

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How should you evaluate tools for your Growth-Driven Design tool stack?

Answer

  • Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick the tool that’s the best fit with that functionality.
  • Because the industry is changing quickly, the best strategy is to find the newest tools on the market because they use the latest technology.
  • There’s no need to change the tools you’re using, because the tools used in traditional web design are also the best tools for Growth-Driven Design.
  • To save your team from having to learn a new tool, use the same tools your team is already using and feels comfortable with.
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When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?

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When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?

Answer

  • It promotes team collaboration.
  • The CMS helps your team create, manage, and grow content.
  • It has direct data integrations into social networks to pull social data into the database.
  • It helps your team perform user research.
  • It helps your team quickly and easily turn insights into experiments.
  • It has deep integrations with other systems used to drive business growth.
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Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?

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Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?

Answer

  • Does this CMS remove bottlenecks and empower our non-technical team members to take action?
  • Is this CMS fast, secure from hackers, and reliable?
  • Which CMS allows us to take action on data and best supports our GDD efforts?
  • Is this the best CMS to help us achieve our goals and drive business growth?
  • All of the above
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True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.

Answer

  • True
  • False
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What primary challenge(s) exist with the traditional web design process?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What primary challenge(s) exist with the traditional web design process?

Answer

  • The website launch often falls behind schedule and runs over budget.
  • Most decisions about the website are based on assumptions and are from the company’s point of view.
  • Poor results happen because there are minimal improvements made after the launch.
  • A and B
  • A and C
  • A, B, and C
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How many sprint cycles should you run on each focus area?

HubSpot Growth-Driven Design Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

How many sprint cycles should you run on each focus area?

Answer

  • You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area.
  • The individual sprint cycles are not connected to the performance roadmap in any way.
  • Run a minimum of three sprint cycles during each one of the focus areas.
  • Run a maximum of ten sprint cycles during each one of the focus areas.
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