- The SLA that was completed during the sales process.
- The meeting agenda template.
- The content audit checklist.
- The invoice that was sent to client.
- Aligned to the goals you set with the client
- Comprehensive and easy to understand
- Focused only on numbers
- Paired with the metrics your client needs to see in the report
- Ignore them
- Put them into a list for the future
- Implement them immediately to show your value
- Tell the client you cannot action them
- True – they need to sign off the document because the client is always right.
- True – you shouldn’t proceed without having their feedback and sign-off.
- False -it’s not important because it’s an agile document so it will change all the time. Showing them the document now will cause unnecessary confusion.
- False – they don’t need to look at the document, since you’ll be doing the marketing work for them. Only show them if they ask.
- Goals, identified campaigns, timelines and delivery, and promotional tactics
- Goals, timelines and delivery, social media profiles, and promotional tactics
- Goals, identified campaigns, cost, and promotional tactics
- Goals, identified campaigns, timelines and delivery, and points of contact
- It gives you direction to achieve your goals.
- It allows you to identify the tactics you’ll use.
- It helps you manage your client’s expectations.
- It outlines when you’ll have meetings with your clients.
- corporate identity
- content audit
- previous marketing initiatives
A.) Discuss any discrepancies in your questionnaire findings
B.) Explain how inbound marketing will help your client reach these goals
C.) Ask about your client’s soft goals
D.) B and C
E.) All of the above