Posted on October 6, 2022How many Universal Event Tracking (UET) tags are needed per advertiser website? 5 UET tags – One for each of the 5 features it enables. 2 UET tags – One for remarketing and one for conversion tracking. No UET tags – The UET tag is placed on Bing.com. 1 UET tag- One tag that performs all functions. Post navigationPrevious post: Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?Next post: The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.