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How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?

  • Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
  • Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
  • Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
  • Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.