- It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
- It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
- It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
- It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
