Posted on October 19, 2022Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Update campaign settings daily. Adjust bids regularly. Set boundaries. Provide a lot of good data. Evolve the strategy. Post navigationPrevious post: Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?Next post: Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?