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Which of the following is true about mobile optimized websites?

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Which of the following is true about mobile optimized websites?

Answer

  • You should build your app before your mobile website
  • Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
  • Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
  • Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text

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Many successful mobile sites have large “touch targets” for clicking that take into account ______.

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Many successful mobile sites have large “touch targets” for clicking that take into account ______.

Answer

  • location where mobile device is being used
  • the lack of precision on a touch screen
  • time of day
  • responsive design based on touch

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What is a simple way to target ads to mobile users when they’re near your physical store locations?

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What is a simple way to target ads to mobile users when they’re near your physical store locations?

Answer

  • Target a radius around your city.
  • Target a radius around your Google My Business location(s).
  • Target users you know have called your AdWords call-only ad.
  • Target specific users you know live near your store.

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AdWords Smart Bidding uses machine learning and your account data to help you do what?

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AdWords Smart Bidding uses machine learning and your account data to help you do what?

Answer

  • Prevent your total spend from surpassing the hard limit you set.
  • Let you adjust your bids manually, so you’re visible when customers are looking for you.
  • Limit your bids to the times of day when competition for ad space is lowest.
  • Make informed bidding decisions and value mobile accurately.

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What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

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What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Answer

  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  • Many in traditional retail are not mobile users.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They don’t use AdWords.

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Viewable impressions allow you to:

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Viewable impressions allow you to:

Answer

  • pay for ads that are viewed and also converted
  • pay for ads when they are displayed in a viewable position
  • only pay for those ads that are actually viewed
  • only pay for video ads that are viewed within an hour

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Which is a good app design practice?

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Which is a good app design practice?

Answer

  • Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
  • Make previous searches and recent purchases readily available.
  • Zoom viewers in automatically for app content you know is most important.
  • Get users to enter valuable user profile information immediately when they first open the app.

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All of these were recommended to help build a faster site except?

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All of these were recommended to help build a faster site except?

Answer

  • Site works on a range of screens and devices
  • Implementation of AMP (Accelerated Mobile Page) best practices
  • Customer surveys about site performance
  • Optimized content delivery

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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Answer

  • Get new users who most likely complete in-app actions.
  • Google Play Store optimization
  • Target cost per install (tCPI)
  • Get new users for her app.

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Google AdWords Mobile Certification Exam Answer