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How does AdWords data-driven attribution give credit for conversions?

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How does AdWords data-driven attribution give credit for conversions?

Answer

  • It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
  • It gives more credit to clicks that happened closer to the conversion.
  • It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  • It uses the linear model to credit conversions equally across all clicks on the path.

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To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

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To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

Answer

  • software development kit
  • schema development key
  • schema development kit
  • software deprecation kit

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What is a lightbox ad?

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What is a lightbox ad?

Answer

  • A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
  • A remarketing specific ad format to announce new features of your app
  • A type of ad format that shows extra information (“extending” from your text ads) about your business
  • A mobile text ad

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Showing your ads on top of the mobile page in search results is beneficial because:

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Showing your ads on top of the mobile page in search results is beneficial because:

Answer

  • ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
  • ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
  • ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
  • ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.

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If you value mobile traffic over desktop, which bid adjustment should you set?

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If you value mobile traffic over desktop, which bid adjustment should you set?

Answer

  • Increase bid adjustment for desktop
  • Increase bid adjustment for mobile and desktop
  • Increase bid adjustment for tablets
  • Increase bid adjustment for mobile

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Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

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Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Answer

  • Call-only ads run for shorter durations than ad call extensions.
  • Call-only ads don’t appear on mobile devices.
  • Call-only ads cost more, but reach farther.
  • Call-only ads don’t include a link to a mobile site.

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An app advertiser would want to use a third-party tracking company to:

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An app advertiser would want to use a third-party tracking company to:

Answer

  • have more control when communicating with each ad network
  • have a single SDK to add to your app instead of one from each ad network
  • see which of an app’s new users came from recent advertising clicks or views
  • receive reporting on basic usage analytics

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App remarketing allows you to target people who:

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App remarketing allows you to target people who:

Answer

  • have used your app before
  • have searched for your app
  • all of the listed answers are incorrect
  • have searched for apps similar to yours

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To re–engage users with an app, use the following strategies:

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To re–engage users with an app, use the following strategies:

Answer

  • Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
  • Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
  • Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs

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Select the one way NOT to track app conversions.

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Select the one way NOT to track app conversions.

Answer

  • Integrating Firebase in your app
  • Using codeless Android install tracking
  • Adding a Javascript snippet to your website
  • Using an app analytics provider for your AdWords campaigns

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