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To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

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To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Answer

  • Just the last click
  • The first and last click
  • Customer intent
  • More than just the last click

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Google AdWords Mobile Certification Exam Answer

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Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

Google AdWords Mobile Advertising Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

Answer

  • $1.70
  • $2.50
  • $2.00
  • $2.30

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Google AdWords Mobile Certification Exam Answer

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A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

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A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

Answer

  • Context
  • Customer profiles
  • Wi-Fi
  • Cell signals

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Which of the following is a way for an advertiser to monetize their app?

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Which of the following is a way for an advertiser to monetize their app?

Answer

  • In–app purchases
  • All of the listed answers are correct
  • Charging for app downloads from the Apple iTunes or Google Play store
  • In–app ads

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Google AdWords Mobile Certification Exam Answer

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Sitelink extensions:

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Sitelink extensions:

Answer

  • allow advertisers to give users the option to land directly on specific pages of your site
  • allow targeted remarketing list users to land directly on specific pages of your site
  • decrease clickthrough rates (CTR) as users are sent to specific pages of your site
  • show your business address, phone number, and a map marker with your ad text

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Google AdWords Mobile Certification Exam Answer

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To connect Firebase to AdWords, which of these is required?

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To connect Firebase to AdWords, which of these is required?

Answer

  • At least 1 app install or conversion
  •  In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access.
  •  A working knowledge of mobile click attribution technologies
  • More than 100 app installs or conversions

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A ______ specifies a location in an app that corresponds to the content you’d like to show.

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A ______ specifies a location in an app that corresponds to the content you’d like to show.

Answer

  • location extension
  • remarketing link
  • deep link
  • location link

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Google AdWords Mobile Certification Exam Answer

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The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

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The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

Answer

  • True
  • False

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Google AdWords Mobile Certification Exam Answer

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The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

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The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

Answer

  • differing screen size
  • intent
  • functionality
  • context

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To understand the full value of mobile, you must take into account:

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To understand the full value of mobile, you must take into account:

Answer

  • App downloads, calls, store visits, cross device conversion, mobile conversions
  • Mobile conversions
  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Cross device and mobile conversions

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Google AdWords Mobile Certification Exam Answer