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A conversion is:

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A conversion is:

Answer

  • By definition when someone makes a purchase after clicking on your ad
  • When someone reaches your landing page after clicking your ad or video
  • Any interaction with your ad that can be measured, like watching a video for a certain length of time
  • An action defined as valuable to your business that someone takes after clicking on your ad

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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Answer

  • Add the terms as phrase match keywords
  • Add the terms as negative keywords
  • Add the terms as keywords
  • Add the terms as exact match keywords

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What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

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What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Answer

  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-acquisition (CPA)
  • Cost-per-click (CPC)
  • Cost-per-view (CPV)

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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Answer

  • Maximize clicks
  • Target search page location
  • Enhanced cost-per-click (CPC)
  • Target return on ad spend (ROAS)

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Your ad can show to a potential customers when your targeted language matches:

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Your ad can show to a potential customers when your targeted language matches:

Answer

  • the language of websites a user visits most often
  • the customer’s operating system language
  • the customer’s Google interface language setting
  • the customer’s browser setting

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Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

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Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Answer

  • the daily budget you’ve set
  • the search ranking of your website
  • your historical conversion rate
  • the expected impact of extensions and other ad formats

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Which is a benefit of advertising online?

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Which is a benefit of advertising online?

Answer

  • Increase your position in organic search results
  • Reach people who are likely interested in what you’re advertising
  • Automatically collect information about potential customers
  • Make money by showing ads on your website

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When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

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When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

Answer

  •  the same amount as the profit generated by your product
  •  based on how much your product is worth
  •  50% of how much your product is worth
  •  the same amount as the revenue generated by your product

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You can use Keyword Planner to identify:

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You can use Keyword Planner to identify:

Answer

  • webpages where your ad can appear based on your keywords
  • the number of negative keywords you should add
  • the amount of traffic potential keywords might get
  • which text ads are performing best based on your keywords

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An advertiser should group their campaigns by:

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An advertiser should group their campaigns by:

Answer

  • maximum cost–per–click (CPC) bids
  • number of ad groups per campaign
  • number of keywords
  • type of product or service

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