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Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

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Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Answer

  • Placements
  • Keywords
  • Remarketing
  • Topics

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Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

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Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Answer

  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Add demographic and age targeting to show ads to people in this audience
  • Set up a remarketing list to show ads to women who have previously visited your client’s website

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When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

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When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Answer

  • Cost-per-acquisition (CPA)
  • Manual cost-per-click (CPC)
  • Cost-per-thousand impressions (CPM)
  • Maximize Clicks

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How are manual extensions different from automatic extensions?

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How are manual extensions different from automatic extensions?

Answer

  • There is only one type of manual extension but many types of automatic extensions
  • Automatic extensions require setup. Manual extensions do not.
  • Manual extensions cost more than automatic extensions
  • Manual extensions require you to fill out additional information. Automatic extensions do not.

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An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

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An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Answer

  • Location targeting
  • Audience targeting
  • Device targeting
  • Keyword targeting

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A conversion is:

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A conversion is:

Answer

  • By definition when someone makes a purchase after clicking on your ad
  • When someone reaches your landing page after clicking your ad or video
  • Any interaction with your ad that can be measured, like watching a video for a certain length of time
  • An action defined as valuable to your business that someone takes after clicking on your ad

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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Answer

  • Add the terms as phrase match keywords
  • Add the terms as negative keywords
  • Add the terms as keywords
  • Add the terms as exact match keywords

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What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

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What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Answer

  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-acquisition (CPA)
  • Cost-per-click (CPC)
  • Cost-per-view (CPV)

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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Answer

  • Maximize clicks
  • Target search page location
  • Enhanced cost-per-click (CPC)
  • Target return on ad spend (ROAS)

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Your ad can show to a potential customers when your targeted language matches:

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Your ad can show to a potential customers when your targeted language matches:

Answer

  • the language of websites a user visits most often
  • the customer’s operating system language
  • the customer’s Google interface language setting
  • the customer’s browser setting

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