Category: Google Display Exam Answer

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Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

  • Google Ads doesn’t charge for clicks that don’t convert.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads guarantees phone calls to your business.
  • Google Ads gives you total control over your budget.
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A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

  • It provides “recommended insights,” which are focused on topic targeting.
  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
  • Its summary report provides executive summaries of total cost and bidding.
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A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

  • Google Maps will highlight her business along with the option for customers to see her product there.
  • Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
  • A video summary of her product line will be automatically created by the system and placed on YouTube.
  • Her ads will appear above and below search results when people search for related keywords.
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YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

  • They can spur meaningful actions you can measure.
  • They can entice users to provide their information.
  • They can forecast reductions in pricing for keywords.
  • They can reduce unwanted clicks from competitors.