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The increased use of the Internet presents a lot of potential for which types of businesses?

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The increased use of the Internet presents a lot of potential for which types of businesses?

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Answer
  • All businesses
  • Small business owners
  • International businesses
  • Local businesses

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What’s the biggest challenge for most businesses when going online?

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What’s the biggest challenge for most businesses when going online?

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Answer
  • Planning a budget
  • Developing a plan
  • Optimising a website
  • Defining a customer base

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When planning your website, what is one of the key things you should consider?

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When planning your website, what is one of the key things you should consider?

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Answer
  • The order your products will appear on the site
  • What you want your customers to do on the site
  • How customers will interact with the site
  • What your customers want to see on the site

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Website hosting servers have their own unique IP address, what does this address consist of?

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Website hosting servers have their own unique IP address, what does this address consist of?

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Answer
  • Numbers and letters
  • Numbers
  • Letters
  • Letters and symbols

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Which are the first steps you should consider when constructing an online business strategy?

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Which are the first steps you should consider when constructing an online business strategy?

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Answer
  • Understand the target audience
  • Change your mission statement to match the goals
  • Create goals and identify a USP
  • Define and segment your audiences

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When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

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When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

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Answer
  • The consideration phase, when customers start to research potential products to buy
  • The finance stage, when customers think about their budgets
  • The action stage, the moment when customers commit and purchase your product
  • The sharing stage, when customers share images and feedback on your products

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When using a search engine, what is the name of a word or phrase somebody types to find something online?

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When using a search engine, what is the name of a word or phrase somebody types to find something online?

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Answer
  • Search phrase
  • Search term
  • Search query
  • Search word

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Google Search Console “Crawl” reports let you monitor…?

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Google Search Console “Crawl” reports let you monitor…?

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Answer
  • If potential customers can access your web pages
  • If Google can view your web pages
  • How people interacts with your website
  • What information Google records about your site

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There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?

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There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?

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Answer
  • The quantity of links is important, not the quality
  • The quality of links is important, not the quantity
  • Links hidden within code on sites improves your SEO performance
  • Links hidden within images on sites improves your SEO performance

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To improve your website’s SEO performance, when should you consider updating your SEO plan?

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To improve your website’s SEO performance, when should you consider updating your SEO plan?

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Answer
  • When you write a new blog post
  • When you have a sale or promotion
  • When you add a new service or product
  • When you employ new staff

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