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Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

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Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

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Answer
  • Hyperlink
  • Return link
  • Menu bar
  • Breadcrumb

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What is a web server?

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What is a web server?

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Answer
  • The customer service representative you can call when you have questions about your website
  • The answer you get when you search a term on the web
  • A computer connected to the Internet with software that allows it to host all the components of your website
  • The device that determines the speed of your mobile connection

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Which of the following statements is true when it comes to developing a web presence for a business?

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Which of the following statements is true when it comes to developing a web presence for a business?

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Answer
  • Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
  • Building a new website requires a large budget
  • Mobile apps enable your customers to purchase your products without being on your website
  • All businesses must have a website to sell products

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Which of the following statements is true when marketing your business online?

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Which of the following statements is true when marketing your business online?

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Answer
  • You need a website to show up in search results
  • You’ll reach a similar client base to the one you have in the real world
  • You’ll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience

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Which term best describes the business activity that occurs when website visitors buy products or services from you online?

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Which term best describes the business activity that occurs when website visitors buy products or services from you online?

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Answer
  • E-commerce
  • Display advertising
  • Search engine marketing
  • Pay per click

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Which of the following statements is true when it comes to taking a business online?

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Which of the following statements is true when it comes to taking a business online?

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Answer
  • Stick to what you are doing and don’t make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions
  • Use analytics to track your customers across the Internet

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What is a key benefit of having an online presence for a business?

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What is a key benefit of having an online presence for a business?

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Answer
  • The ability to sell products directly to customers through social media
  • Being visible when people search for a business like yours
  • Sending users emails to update them on new products
  • Being able to offer new customers promotional discounts

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Which of the following is the easiest way for visitors to learn about a business while visiting a website?

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Which of the following is the easiest way for visitors to learn about a business while visiting a website?

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Answer
  • Getting a free ‘taster’ of one of your products when they sign up to receive emails
  • Listening to an audio file that auto plays whenever someone visits your site
  • Browsing your product pages and reviewing the Frequently Asked Questions page
  • Reading the terms and conditions for your products on your site

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Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

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Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

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Answer
  • Sending flyers with your web address to customers
  • Creating a business listing in online local directories
  • Increasing print and billboard advertising
  • Building a team of digital advertising experts

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