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Why are search engines a great place for a business to be found?

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Why are search engines a great place for a business to be found?

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Answer
  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services
  • Search engines are a big trend these days
  • Search engines guarantee new customers

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Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

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Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

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Answer
  • Incorporate it within marketing materials across all channels to help raise customer awareness
  • Create an email campaign letting your customers know why you are unique
  • Film a video explaining your unique selling point and send it to employees
  • Create a press release and distribute it through your channels

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Why is optimising customer touchpoints online beneficial for businesses?

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Why is optimising customer touchpoints online beneficial for businesses?

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Answer
  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust
  • It gives businesses an opportunity to collect more data from potential customers

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What is the purpose of the ‘See, Think, Do, Care’ framework?

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What is the purpose of the ‘See, Think, Do, Care’ framework?

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Answer
  • To help determine a marketing strategy
  • To help a business understand the customer journey online
  • To help a business reach a global audience
  • To give insight into specific customer groups

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What is the first step in creating an online business strategy?

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What is the first step in creating an online business strategy?

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Answer
  • Identifying business goals
  • Understanding what the competition is doing
  • Knowing the market
  • Aligning goals to the strategy

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What should you consider when developing your website content?

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What should you consider when developing your website content?

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Answer
  • What your customers are looking for
  • Your latest promotions and discounts
  • Your brand values
  • Whether the content will go viral or not

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Which of the following is an example of a ‘call to action’ on a website?

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Which of the following is an example of a ‘call to action’ on a website?

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Answer
  • A list of phone numbers customers can use to get in contact with you
  • A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
  • An icon button that takes the customer to your social media accounts
  • A hotline phone number that helps users complete their purchases

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Which of the following is something you’ll probably want to exclude from your website?

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Which of the following is something you’ll probably want to exclude from your website?

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Answer
  • Prices
  • A lot of deep scientific information and detailed statistics
  • Special offers
  • Certifications to show you’re qualified to provide a service

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Google Digital Garage Exam Answers