- In the Experiment tab, under the Calls from Ads column
- In the Overview tab, under the Total Page view column
- In the Recommendations tab, under the Success column
- In the Campaigns tab, under the Conversions column
Category: Google Ads Measurement Exam Answer
A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?
- Google My Business Reviews
- Google My Business Services
- Google My Business Insights​
- Google My Business Info
A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
- By lowering the cost of the flower arrangements to increase margin.
- By raising the revenue to increase demand.
- By lowering the price of the flower arrangements to increase demand.
- By raising the margin on the arrangements to increase revenue.
A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?
- Purchase
- Loyalty​
- Awareness
- Consideration
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
- Unit cost
- Demand
- Volume
- Capacity
A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?
- Consideration
- Purchase
- Loyalty​
- Awareness
