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Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

  • Google Search, Google Play, Discover, Gmail, and Google Maps
  • Gmail, Google Search, Google Play, and 3M videos in the YouTube network
  • 3M sites and apps in the Google and YouTube networks
  • Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network
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What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

  • It provides unlimited reporting on up to 250 distinct events.
  • It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
  • It doesn’t require editing an app’s code or using a third-party analytics tool.
  • It helps to make your measurement more comprehensive.
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Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)

  • Janelle can set location targeting at the ad group level.
  • Janelle can provide the system with abundant data and time.
  • Janelle can adjust bids daily to ensure the campaign stays on target.
  • Janelle can evolve campaign strategy over time.
  • Janelle can set bids and budgets strategically.
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Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

  • A simplistic graphic of the app’s title, to help spark curiosity in potential users.
  • A list of bullet points highlighting the app’s key features.
  • An introduction screen, with clear instructions on how to engage with the ad.
  • A brief video clip showing a series of screenshots of what to expect from the app.