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Franco has pulled an overlap report to learn more about his brand’s audiences. He sees an affinity score of 2. What does this indicate?

  • The overlapping audience is larger than 20% of all Amazon audiences.
  • The overlapping audience is 20% similar to the average audience on Amazon.
  • The overlapping audience is twice as likely to interact with the brand than the average audience on Amazon.
  • The overlapping audience is twice as likely to fall into the audience selected for the report than the average audience on Amazon.