Posted on October 22, 2022For which advertising method are prices negotiated and based on a fixed CPM with no auction involved? Programmatic advertising Direct advertising Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?Next post: Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
