Posted on September 7, 2023A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.) Keyword planner Performance Planner Bid strategy report Ad strength rating The correct answer is: Performance Planner Bid strategy report Post navigationPrevious post: If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?Next post: In traditional marketing organizations, which of these is a typical budgeting strategy?