Posted on February 16, 2023Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why? They specify an exact location. Matched queries are likely to be from customers interested in any coffee shop chain. They target a broad pool of shoppers. Brand keywords target a broad pool of customers interested in a product category or type. Post navigationPrevious post: Shani’s Shoes is an online store where customers can buy running shoes. A number of customers are adding shoes to their cart, but then leave the site. Which of the following is a characteristic of Dynamic Marketing which Shani’s Shoes can take advantage of?Next post: Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?