Posted on September 2, 2023 September 3, 2023Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text. Post navigationPrevious post: Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct ResponsesNext post: Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?